WHAT IS AROMATHERAPY
Aromatherapy is the art of using natural aromatic plant oils from flowers, herbs and trees to stimulate and enhance one’s emotional, physical and esthetical well being. As we enter the millennial era of fragrance, Aromatherapy will be used increasingly to encourage and promote a personal sense of well being. This age-old practice is being designed and formulated to help cope with stress, enhance a living environment, and create a mood.
Lifestyles today and for our future will involve and focus on finding a more quiet center of your life. Spiritual healing, health for the mind, body and soul has become an emerging trend. We are seeing a shift from materialistic pursuits and values to a quest for self-introspection. By exploring many different holistic enhancers such as religious meditations, spa retreats and organic herbs, pure inner mobility are being fulfilled.
Today’s casual indulgence has become the new buzzword evolving into our generation. With the time constraints and the ever-expanding workweek, stress has become a daily obstacle. Men and Women are seeking a new sense of comfort by exploring the bath as a modern guiltless luxury. The bath is being reshaped as a personal sanctuary to indulge oneself. It has become a private domain for reflection and renewal where upon entering you feel a sense of peace or a Refreshing boost of exhilaration.
The Nineties enthusiasm for the comforting, wholesome and spiritually uplifting has embraced all things scented. No longer do we save a scent just for spritzing on our pulse points, now we want to surround and indulge ourselves with evocation aromas 24 hours a day. Through analyzing the bath and body market, manufacturer sales have been estimated at 2 billion in 1997. Body washes and body lotions have become a grooming ritual to accentuate your bath experience.
With so many marketers launching exclusive bath and bodylines in the prestige, mass and niche specialty markets, the consumer has the advantage of choosing from a wide range of product categories. Fragrance types, package execution and formulation have made the biggest impact to this particular growth category. By incorporating Aromatherapy properties into bath & body products such as soaps, body washes and lotions it will enrich the skin from head to toe in a lavish mix of essential oils encouraging a new sense of well-being. Come explore a fragrant sensory experience of Aromatherapy as an intoxicating skin sensation.